Official: MySpace in India Launched

By in Uncategorized on April 17th, 2008

MySpace in India

We know that India is very appealing to the Social Networking moguls since 44% of Indian online traffic uses the World Wide Web just for social networking (according to JuxtConsult, Nov 2007 survey). Today, MySpace has decided to go head to head with Google whose Orkut, the most popular social networking site in India, has a 64% market share there.

According to Compete, in 2007, MySpace growth was negative by -1% and Facebook traffic increased by 77%. We can easily understand why MySpace is

looking for new areas of growth and India is the best place to try it. India is additionally one of the largest film producer in the world with Bollywood, which gives MySpace an edge.

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Getting ahead of the competition by leveraging the recent partnership agreements with the entertainment industry is an obvious strategy for MySpace: read the interview of Chris DeWolfe by Laura Locke on Wired.

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Original post by Allanda

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